Every week, Americans combine to spend over one billion dollars on snacks consumed before bed.

The most popular choices are both unhealthy and disruptive to sleep quality.

Over 80% of American adults snack regularly at night, combining to spend over $1B weekly.  At the top of the list, you'll find cookies, chips, candy, and, of course, ice cream.

This unhealthy night snacking kills diets and wrecks sleep.  

Consumers report guilt, stress, and feeling out of control at night.

The simple reason is that humans are biologically hard-wired to consume excess calories before the nighttime fast, just like a bear eats everything in sight before hibernating for winter.  It's actually an outdated survival mechanism.

One company is now solving this billion-dollar-a-week consumer crisis with snacks that satisfy unhealthy nighttime cravings in a better, healthier, more sleep-friendly way.

While many companies offer "better-for-you" snacks, how can anything you eat at night really be better for you if it wasn't formulated by sleep experts with better sleep in mind?

Award-winning Nightfood ice cream is rolling out nationally, and now you can try a pint on us.
Try a pint - our treat*!
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Just go to store, buy some Nightfood, submit your receipt, and we zap $5 right into your PayPal account.

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The Science is Overwhelming
Research indicates that humans are biologically programmed to consume energy dense foods as the day wears on.  "Energy dense" is a pretty much a nice way of saying "junk".

Just like bears eat whatever they can before hibernation as a survival mechanism, we carry similar biological programming

Thousands of years ago, this programming may have been a life-saver.  Now, with a million calories in your fridge, it's a big problem.

Nighttime is when our cravings for unhealthy foods are strongest, at the same time that our willpower is weakest and the circuits in the reward center of our brains require the most stimuli.

This not only helps us understand why night snacking is such a big problem for so many of us, but it also shows us that the problem is not going to go away on its own.  This is not a fad or just a bad habit...this is biological programming hard at work.

Diet and health experts have long recognized unhealthy night snacking as the single biggest weight management challenge for health-minded adults.

We know it can be frustrating fighting this problem night after night, for years.  Don't beat yourself up over it.  

At the end of the day, you're only human.

And Nightfood is the only company addressing this $50B/year problem.
Nightfood founder Sean Folkson on Yahoo Finance:
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