In February 2020, Nightfood (publicly traded under ticker symbol $NGTF) Became The Only Ice Cream Recommended by the American Pregnancy Association

"With more protein, fiber, calcium, magnesium, and less sugar, fewer calories, and with ingredients to tackle nighttime heartburn, Nightfood is a more nutritionally appropriate ice cream for pregnant women than anything we’ve ever seen on the market, based on recommendations from The American College of Obstetrics and Gynecology, The Mayo Clinic, and general expert consensus on prenatal nutrition."
-Lynn Handley, President of the American Pregnancy Association

Nightfood ice cream has recently secured new distribution in major divisions of Kroger (Harris Teeter) and Albertsons (Jewel-Osco) and other supermarket chains.

Nightfood CEO Sean Folkson believes the valuable endorsement and recommendation from the American Pregnancy Association will be a major catalyst to robust sales velocities and a rapid national roll-out.

Ice cream is the single most-popular pregnancy craving.

The U.S pregnancy population is approximately three million women (for perspective, there are more pregnant women than vegan women).

When a woman discovers she’s pregnant, major dietary changes immediately follow.  It’s doctor’s orders: 

No more sushi, no more wine, no more deli meat. They comply.

What if experts began recommending one ice cream, above all others, to millions of pregnant women?

What if one brand suddenly became
the Official Ice Cream of pregnancy?

“For illustration purposes, let’s use a market of 3 million. If 1% of the expectant moms become customers and they and their family go through 2 pints of Nightfood a week, that would translate into over $10,000,000 in annual revenue. If 2% of the moms become customers and go through 2 pints a week, that would result in revenue of over $20,000,000. Anybody can do the math on 5 or 10 percent, or more than 2 pints per week and what that would mean in terms of revenue and the value of our brand. 

“It’s easy to get excited about what servicing even a small percentage of this demographic can mean for our company. Remember, this is not ‘just a marketing angle’. We’re recommended as the Official Ice Cream of the American Pregnancy Association because of our objectively healthier nutritional profile for pregnant women compared to any other ice cream on the market."
-Sean Folkson, Nightfood Founder & CEO

*The above is for revenue illustration purposes only. Another possible scenario is that close to 0% of pregnant women will buy Nightfood ice cream.

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Pregnant women might not think to "optimize" their ice cream...until their doctors and the media tell them to.

"The American Pregnancy Association is crowning one brand as the best, most nutritious ice cream on the market for expectant women"
February 25, 2020
"Nightfood, the “better-for-you” ice cream company based in New York, just snagged a sweet endorsement as the official ice cream of the American Pregnancy Association..."
February 23, 2020
"Ice cream is a staple when it comes to pregnancy cravings. Few things can stand between a pregnant woman and her craving for ice cream. "
"Eating a healthy diet during pregnancy is one of the best things you can do for yourself and your baby. After all, the food you eat is your baby's main source of nutrition."
"Making the best choices for you and your baby about food safety can feel overwhelming and scary. These simple guidelines can help you feel more confident that what you are eating is safe and healthy."
"…you should pay attention to your pregnancy cravings – indulging the healthy ones and coming up with alternatives for less healthy cravings "
"Eating well is one of the best ways to give your baby a head start in life — and it can make your pregnancy go more smoothly, too."
"A healthy pregnancy diet will promote your baby's growth and development. Understand which nutrients you need most and where to find them."
  • Doctor Recommended: Obstetricians thoroughly discuss prenatal nutrition, including cravings and appropriate weight gain, with most patients. 
  • Word of Mouth: Information sharing among pregnant women is very high. Word of Nightfood will spread online and off.
  • Better Nutrition: Nightfood secured the endorsement as The Official Ice Cream of the American Pregnancy Association because it has the only pregnancy-friendly nutritional profile of any ice cream on the market, including:
More calcium, more magnesium, more zinc
Less sugar, less fat, fewer calories, no artificial sweeteners
Higher in protein and fiber, lower glycemic
Digestive enzymes and amino acids to fight heartburn

A Nightfood Confession

Nightfood was NOT originally formulated with pregnant women in mind.

It was originally developed by nutrition and sleep experts to satisfy unhealthy nighttime cravings for everybody in a better, healthier, more sleep-friendly way.

After the company noticed posts from pregnant women on social media did they begin to research pregnancy nutrition and the pregnancy market.

What they discovered was that the unique formulation and ingredients that made Nightfood better at night also makes Nightfood the single most appropriate ice cream on the market for moms-to-be and their cravings...by a mile.

This fact has now been confirmed and endorsed by the American Pregnancy Association.

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Real Experts, Real Science, Real Craving Satisfaction

Our pioneering ice cream development lab was guided by a team of leading sleep and nutrition experts.

Dr. Michael Breus

Nationally recognized sleep expert, known to millions as The Sleep Doctor™. Appears regularly in national media such as The Today Show, Dr. Oz, Oprah, The View, Rachael Ray, The Doctors, Woman’s World, and more.

Dr. Lauren Broch

Women’s health expert. MS in Human Nutrition, Sleep Therapist & former Director of Education & Training at the Sleep-Wake Disorders Center at Weill Cornell Medical College

Dr. Michael Grandner

Director of the Sleep and Health Research Program at the U. of Arizona, Society of Behavioral Sleep Medicine and the NCAA Sleep and Wellness Task Force, FitBit Sleep Research Panel.

Chef Chris Santos

Anchor judge on Chopped, the highest rated show on The Food Network®, since it first aired in 2009. World-famous restaurateur, with celebrity frequented hotspots in New York, Los Angeles, Chicago & Vegas.

Not Just for Pregnant Moms - Nightfood is for Everybody Snacking at Night

Over 80% of us snack regularly at night, combining to spend over $50 billion annually on snacks consumed between dinner and bed.  Nightfood will leverage existing mainstream distribution along with pregnancy demand to control the projected multi-billion dollar sleep-friendly snack market it is pioneering.

The Science is Overwhelming

Research indicates that humans are biologically programmed to consume energy dense foods as the day wears on.  "Energy dense" is synonymous with "junk".

Bears are programmed to consume as many calories as they can before hibernation. This behavior is critical to their survival.

Humans carry similar biological programming. Thousands of years ago, this was life-and-death for the caveman. Now, with millions of calories in the fridge, it’s a big problem. 

At night, when cravings for unhealthy foods are strongest, willpower is at its weakest and the circuits in the reward center of human brains require the most stimuli.

This perfect storm explains why night snacking is such a big problem for so many consumers.  It also confirms that the problem will not go away on its own. This is not a fad or just a bad habit...this is a hard-wired human survival mechanism doing its job.

Diet and health experts have long recognized unhealthy night snacking as the single biggest weight management challenge for health-minded adults.

Consumers become frustrated fighting this problem night after night, for years on end.  In fact, most night snackers report feeling guilty and out of control.

Many industry experts believe "sleep-friendly snacking" is a multi-billion dollar category in the making.  Nightfood pioneered the category and is in position to lead it for years to come.

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Nightfood founder Sean Folkson on Yahoo Finance:
Nightfood has been featured in dozens of major media outlets, including:

MANY OF THE STATEMENTS USED IN THIS PRESENTATION ARE PROJECTIONS. THE FINANCIAL AND OTHER PROJECTIONS INCLUDED IN THIS PRESENTATION ARE MANAGEMENT’S ESTIMATE OF THE REASONABLE FINANCIAL POSITION AND RESULTS OF OPERATIONS FOR THE PROJECTION PERIODS. ACCORDINGLY, THE PROJECTIONS REFLECT MANAGEMENT’S JUDGMENT BASED ON PRESENT CIRCUMSTANCES, OF THE MOST LIKELY SET OF CONDITIONS AND ITS MOST LIKELY COURSE OF ACTION. THE ASSUMPTIONS USED ARE THOSE THAT MANAGEMENT BELIEVES ARE KEY FACTORS UPON WHICH THE FINANCIAL RESULTS OF THE COMPANY DEPEND. HOWEVER, THERE WILL USUALLY BE DIFFERENCES BETWEEN THE PROJECTED AND ACTUAL RESULTS BECAUSE EVENTS AND CIRCUMSTANCES FREQUENTLY DO NOT OCCUR AS EXPECTED AND THOSE DIFFERENCES MAY BE MATERIAL. ALTHOUGH MANAGEMENT REASONABLY EXPECTS, TO THE BEST OF ITS KNOWLEDGE AND BELIEF, THAT THESE ASSUMPTIONS ARE REASONABLY ACCURATE OR SIMILAR RESULTS WILL OCCUR AND THAT RESULTS TO BE ACHIEVED BY THE COMPANY WILL BE AS OR SIMILAR TO THOSE SET FORTH IN THE PROJECTIONS, THE PROJECTIONS ARE NOT GUARANTEES AND THERE CAN BE NO ASSURANCE THAT ANY OF THE POTENTIAL BENEFITS WHICH ARE DESCRIBED THEREIN WILL OCCUR. THE RISK OF MATERIAL DIFFERENCES INCREASES WITH EACH SUCCEEDING YEAR OF THE PROJECTIONS IN VIEW OF THE INCREASING DIFFICULTY OF ESTIMATING FUTURE MARKET AND ECONOMIC TRENDS.

WE DO NOT MAKE ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, AS TO THE ACCURACY OR COMPLETENESS OF THE INFORMATION PROVIDED IN THIS DOCUMENT. WE RESERVE THE RIGHT TO AMEND, REPLACE AND/OR SUPPLEMENT THIS DOCUMENT AT ANY TIME AND UNDERTAKE NO OBLIGATION TO PROVIDE THE RECIPIENT WITH ACCESS TO ADDITIONAL INFORMATION. NOTHING IN THIS DOCUMENT IS, OR SHOULD BE RELIED UPON AS, A PROMISE OR REPRESENTATION AS TO THE FUTURE. THE INFORMATION CONTAINED IN THIS DOCUMENT DOES NOT PURPORT TO BE ALL-INCLUSIVE OR TO CONTAIN ALL THE INFORMATION AVAILABLE.

THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY SECURITIES. THIS DOCUMENT CONTAINS FORWARD-LOOKING STATEMENTS BASED ON OUR COMPANY’S EXPECTATIONS AND PROJECTIONS ABOUT THE METHODS BY WHICH IT EXPECTS TO OPERATE. THOSE STATEMENTS ARE SOMETIMES INDICATED BY WORDS SUCH AS “EXPECTS,” BELIEVES”, “WILL”, AND SIMILAR EXPRESSIONS. IN ADDITION, ANY STATEMENTS THAT REFER TO EXPECTATIONS, PROJECTIONS, OR CHARACTERIZATIONS OF FUTURE EVENTS OR CIRCUMSTANCES, INCLUDING ANY UNDERLYING ASSUMPTIONS, ARE FORWARD-LOOKING STATEMENTS. SUCH STATEMENTS ARE NOT GUARANTIES OF FUTURE PERFORMANCE AND ARE SUBJECT TO CERTAIN RISKS, UNCERTAINTIES, AND ASSUMPTIONS THAT ARE DIFFICULT TO PREDICT. THEREFORE, ACTUAL RETURNS COULD DIFFER MATERIALLY AND ADVERSELY FROM THOSE EXPRESSED OR IMPLIED IN ANY FORWARD-LOOKING STATEMENTS AS A RESULT OF VARIOUS FACTORS.

CONFIDENTIAL COPYRIGHT ©2020 BY NIGHTFOOD HOLDINGS, INC